InterContinental Capital Group’s “Lending Made Easy” Website Increases Loan Applications by 200 Percent

Direct mortgage lender InterContinental Capital Group (ICG) recently saw its loan applications jump 200 percent, a figure which becomes even more significant when noted that the company launched its “Lending Made Easy” website just prior to the growth.


The “Lending Made Easy” platform restructures and simplifies the application process, which in turn makes the approval process more efficient as well, while providing superior individual client education and service.


“ICG was founded on the belief that home financing can and should be a simple and straightforward process,” said Dustin DiMisa, ICG’s President. “We’re here to help buyers get answers, get financed, and get to closing quickly.”


ICG’s “Lending Made Easy” platform focuses on four key steps in streamlining the financial process:

1.         An online application drastically reduces the amount of time clients have to spend filling out their mortgage requests. Similarly, it cuts overhead costs within the company itself, allowing ICG to give their clients additional savings.

2.         Local ICG affiliates are available throughout the United States to help clients understand their options and find the loan that best suits their needs. Clients have unlimited access to their loan officers, all of whom maintain a thorough understanding of the local housing market.

3.         ICG understands the importance of realistic financial options. To that end, the organization develops logical underwriting to create a customized mortgage plan for each individual and family.

4.         Lastly, ICG’s status as a personal, independent bank guarantees that every client is valued. Likewise, a smaller client base enables ICG to provide quick turnaround time on approvals, with many loans expedited in as little as two weeks.

“Stricter lending regulations and a down economy have discouraged too many Americans from applying, let alone buying. Our clients are thrilled to find they can get a home loan, and it’s a lot friendlier, easier, and faster than they expected,” DiMisa said. “We believe in educating clients on their options. Our loan officers understand what we’re looking for in an applicant and they understand what’s happening in your local housing market. They’ll guide you through every step… ‘Lending Made Easy’ is really about ‘easing’ the worries and frustrations of our clients.”


To apply for a home loan through the “Lending Made Easy” process, visit


~ by Dustin DiMisa on September 21, 2011.

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